OUR STORY

Baked with Love
in Abu Dhabi

A whisk, a wooden spoon, and a lifetime of practice. Every cupcake that leaves Marcie's kitchen carries a little piece of a story that started long before the first flour was ever sifted.

MEET

Marcie Williams

Marcie has been baking her whole life. As a little girl, she stood on a wooden stool in her grandmother's kitchen, watching butter and sugar turn into something magical. By the time she could read a recipe, she already knew how a batter was supposed to feel between her fingers. That instinct — learned by heart, not from a book — is what still guides every single cupcake she bakes today.

Over the decades, Marcie has baked for birthdays, weddings, christenings, graduations, and plenty of quiet Sunday afternoons "just because." Recipes were passed down, perfected, and made her own — the Crimson Crush sponge tweaked ever so slightly, the Rum Me Some buttercream coaxed to just the right softness, the Cinnamon Seduction glaze refined until the cream cheese finish melts exactly right.

When Marcie moved to Abu Dhabi, she brought those treasured recipes with her — and with them, a promise. Every cupcake is still made by hand, in small batches, before the sun comes up. No shortcuts. No factory lines. No mystery ingredients. Just premium butter, real vanilla, rich chocolate, and a generous helping of patience and love.

I don't bake cupcakes. I bake moments. Every box carries something worth celebrating. — Marcie Williams

THE FLAVORS

The Full Cupcake Menu

Every flavor on this menu is hand-baked in Marcie's Abu Dhabi kitchen. The "from" price you'll see is the smallest pack we offer (4 pieces, when available) — full pricing for 6, 12, 24, 48, and 60-piece boxes can be found here.

Signature

Crimson Crush

From 40 AED · 4 pcs

The flavor that started it all. A whisper of cocoa, a velvet-soft crumb, and our hand-whipped cream-cheese frosting — finished with a single cherry. Tangy, tender, and impossible to forget.

  • Hand-whipped cream-cheese frosting
  • Soft, evenly-baked crumb
  • Marcie's house signature
Adults Only · Real Rum

Rum Me Some Cupcake

From 60 AED · 4 pcs

Slow-soaked vanilla sponge infused with Caribbean coconut rum, finished with a cloud-light buttercream that leans gently caramel. Warm, grown-up, and unmistakably indulgent.

  • Made with real rum — not for children
  • Deeply moist, rum-forward sponge
  • Built for celebrations
Tasting Box

Mixed Cupcakes

From 60 AED · 4 pcs

Three of Marcie's signatures in one beautiful box — Crimson Crush, Rum Me Some, and Cinnamon Seduction. The easiest way to introduce someone new to the bakery (and the fastest way to turn them into a regular).

  • Crimson Crush + Rum Me Some + Cinnamon Seduction
  • Beautifully gift-ready
  • Same pack sizes as our singles
Family Favourite

Cinnamon Seduction

From 60 AED · 4 pcs

A buttery sponge swirled with cinnamon and ribboned with brown sugar, finished in a silky cream-cheese glaze. The cinnamon roll you grew up loving — just easier to share, and even easier to gift.

  • True cinnamon-swirl sponge
  • Cream-cheese glaze finish
  • Made for brunch & coffee

Midnight Obsession

From 25 AED · 4 pcs

A deeply cocoa-rich sponge crowned with our smooth chocolate buttercream. The bakery-case classic, executed with care — for the chocolate lover who wants depth, not gimmicks.

  • Real cocoa depth
  • Frosting or glaze, your call
  • A reliable crowd-pleaser

German Coco Noir

From 40 AED · 4 pcs

A moist chocolate base topped with our classic coconut–pecan caramel frosting — the celebrated sheet-cake legend, scaled into a perfect single serve. Toasted, nutty, and quietly nostalgic.

  • Coconut & pecan caramel topping
  • Toasted, layered sweetness
  • Contains tree nuts

Snow Kissed

From 35 AED · 4 pcs

A silky white-chocolate frosting set over a tender base — refined enough for weddings, sweet enough for any Tuesday. The mellow choice when you want chocolate without the deep cocoa weight.

  • Smooth white-chocolate finish
  • Gentle, balanced sweetness
  • Weddings & bridal showers

Crimson-Citrus Crush

From 45 AED · 4 pcs

Marcie's signature red velvet, brightened with a punch of fresh lemonade. Citrus on the first bite, soft cocoa on the finish — bold, modern, and quietly addictive.

  • Citrus lift over cocoa base
  • A modern twist on a classic
  • Beautiful for warm-weather events

Blush Berry Dream

From 25 AED · 4 pcs

Real strawberry — never artificial — folded into a soft, springy sponge. The finish is fresh, jammy, and bright, never cloying. The cupcake that disappears first at every picnic.

  • True berry character
  • Light, springy crumb
  • Perfect for kids & picnics

Blush Berry Citrus Dream

From 40 AED · 4 pcs

All the energy of summer-porch dessert: ripe strawberry on the front, a sparkle of lemon on the finish. Pink lemonade in cupcake form — refreshing without ever being sharp.

  • Berry & citrus in balance
  • Refreshing, never tart
  • Built for outdoor parties

Citrus Satisfaction

From 25 AED · 4 pcs

A clean, bright citrus sponge with a mellow sweet finish — light, uplifting, and the perfect palate-refresher between richer flavors on a dessert table.

  • Bright lemon notes, not sharp
  • Light & refreshing finish
  • Perfect for afternoon tea

Lotus Temptationz

From 35 AED · 4 pcs

Caramelised cookie warmth, soft crumbs of crunch, and a silky brown-sugar frosting that lingers in the best way. For anyone who always reaches for the cookie-butter dessert first.

  • Caramelised cookie depth
  • Crunchy & creamy together
  • Office & gifting favourite

Creamy Sweet Potato KISS

From 50 AED · 4 pcs

A dense, velvety pound-cake crumb laced with sweet potato and tangy cream cheese — Southern comfort packed into a single elegant serve. Spice-kissed, satisfying, and built for cool-season tables.

  • True pound-cake texture
  • Real sweet-potato depth
  • A holiday-table favourite

GA-Peach Bliss

From 50 AED · 4 pcs

Juicy peach, deep brown-sugar warmth, and a delicate crumble-kissed top — pie night without the fork. Warm-spiced, fruit-forward, and built for sharing.

  • Real stone-fruit centre
  • Cobbler-style crumble top
  • Pure comfort dessert

Crème de la Vanilla

From 25 AED · 4 pcs

Pure vanilla bean done right — soft crumb, classic frosting, timeless appeal. Proof that "simple" still takes discipline: the right temperature, the right timing, and only top-shelf vanilla.

  • True vanilla bean flavor
  • Clean, versatile base
  • Weddings & minis

Gilded Treasure

From 25 AED · 4 pcs

A golden, classic yellow cake topped with fluffy frosting — the hometown bakery staple, executed with Marcie's small-batch care. Nostalgic, comforting, and always a safe pick for any age.

  • Golden, classic yellow sponge
  • Light, fluffy frosting crown
  • All-ages favourite

Every line item on the shop matches your final checkout total to the AED — choose your pack (4, 6, 12, 24, 48, or 60), and the price updates automatically. Delivery anywhere in the UAE is a flat 20 AED; pickup in Abu Dhabi is always free.

OUR PROMISE

Why Marcie's Cupcakes Taste Different

Premium ingredients

Real butter, fresh eggs, true vanilla, and responsibly-sourced chocolate. If it wouldn't go in Marcie's own kitchen, it doesn't go in yours.

Fresh, not frozen

Every order is baked the morning of pickup or delivery. We don't believe in the freezer — cupcakes aren't meant to wait.

Made with love

We mean it. A lifetime of baking, small batches, and time to do it right. You can taste the difference in the very first bite.

Proudly UAE

Handmade in Abu Dhabi and delivered across the Emirates. Marcie is proud to call the UAE home — and to help every celebration here taste sweeter.

Ready to taste the difference?

Order your box today — pickup or delivery across Abu Dhabi and the UAE.

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